Overview Detail

Introduction

The Search Ads Maven overview page provides a single location to view a variety of data associated with your Apple Search campaigns.

Across the top of the overview page are six data cards which can display a variety of metrics such as taps, impressions, new download, etc. Once a metric has been selected for one of the display boxes, the percentage of change for that metric over the past 7 days is displayed.

The main part of the overview page provides four sections displaying device data, world map, the top keywords by category and top adgroups by category.


Input Settings

The header of each page within Search Ads Maven provides the ability to change user settings, language settings, app selection, data period selection as well as shortcuts for syncing data and creating a campaign.

User Settings
Once a user has signed into Search Ads Maven, they can navigate to the different organizations that they are associated with as well as change/update user settings. Once signed in, click on the down arrow caret > Settings. The following profile information may be updated:

  • First Name
  • Last Name
  • Phone Number
  • Job Title

One the profile settings have been updated, click Update Profile to save the changes.
Setup Password

The Setup Password feature provides the opportunity to change the current user’s password.

  1. Click Setup Password.
  2. Enter a New Password.
  3. Confirm the Password.
  4. Click Submit.
Language Settings

The following languages are available for display within the UI:

  • English (EN)
  • German (DE)
  • Spanish (ES)
  • Korean (KO)
  • Chinese (ZH)
  • Japanese (JA)
  • French (FR)
App and Period Selection
Search Ads Maven provides the ability to view all of the data associated with your account, or you can view the data associated with a specific app. The Search App drop-down menu provides easy access to select the desired app or by default view all of the app(s) data.

The Select Period drop-down menu provides the ability to view data from the following timeframes:
  • Last Day
  • Last 7 Days
  • Last 30 Days
Sync and Create a Campaign
By default when you log in to your Search Ads Maven account, your data will by synced. If you need to sync your data at any time, you can click on the Data Sync button. A spinning wheel and percentage complete will be displayed providing updates on the sync process. After the sync has been competed, a Last sync date and time will be displayed.

The + Create Campaign button provides easy access to create a campaign. For more information, refer to our !!!!!!!!!!!!!!!!!

Data Cards

Search Ads Maven provides six data cards which can display a variety of metrics as well as the percentage of change over the selected period. Each data card provides a drop-down list of the available metrics. Once a metric has been selected, it will be removed from the list of available metrics from the other data cards. Below is a list of the available metrics for the data cards:

  • Average CPA
  • Average CPT
  • Impressions
  • Conversion Rate (CR)
  • Installs
  • LAT On Installs
  • LAT Off Installs
  • New Downloads
  • Spend
  • Taps
  • Tap-through rate (TTR)
  • Re-Downloads


Device and Gender Breakdown

The Device and Gender overview panel provides an easy location to review the specific devices and gender of the user broken out by:

  • Impressions
  • Taps
  • Tap-through-rate (TTR)
  • Spend
  • Installs
  • Average CPA
  • Average CPT

The graph displays the totals on the vertical axis and the device and gender breakout on the horizontal axis. Mousing over any of the columns will display the associated data. Clicking on any of metrics on the horizontal axis will hide the data from the display.


World Map Overlay

The World Map Overlay provides a drop-down list of available metrics which are overlaid onto the world map. The following metrics are available:

  • Impressions
  • Taps
  • Tap-through rate (TTR)
  • Spend
  • Installs
  • Average CPA
  • Average CPT
  • Conversion Rate (CR)
  • LAT On Installs
  • LAT Off Installs
  • Re-Downloads
  • New Downloads

Once a metric has been selected, the world map will be updated to reflect the associated data. When a country is shown in gray, there is no data to display. When a country is displayed in color, that indicates that data is present. The darker the shade, the higher the metric value.

Top 10 Keywords

This section provides a list of the top 10 Keywords organized by Spend, Impressions or Taps. A drop-down list is provided enabling the organization by Spend, Impressions or Taps. A link is provided which will navigate you to Ads Manager page where Keywords can be analyzed in more detail.

Top 10 Ad Groups

This section provides a list of the top 10 Ad Groups organized by Spend, Impressions or Taps. A drop-down list is provided enabling the organization by Spend, Impressions or Taps. A link is provided which will navigate you to Ads Manager page where Ad Groups can be analyzed in more detail.
Updated on June 14, 2022

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