1. Home
  2. Detailed Instructions
  3. Campaign Generator Detail Page
Searching...

Campaign Generator Detail Page

Contents
The Campaign Generator tool allows you to quickly generate Brand, Category, Discovery, Competitor and bulk campaigns for apps. Keywords are automatically chosen for you by our Keyword Analysis technology, making campaign creation fast and easy. The tool provides the ability to add an automated campaign or create a campaign manually. The tool also provides the ability to view and update app settings.

Requirements Before Generating a Campaign

  • Ensure the Apple Search Ads (ASA) integration with Search Ads Maven is complete and has synced.

Campaign Generator

App Settings

NOTE: Default values are only needed for the locations you wish to target; you do not need to provide default values for all locations.

NOTE: This process can be repeated in the future for new locations you wish to target.

Add Automated Campaigns

NOTE: If you do not see expected campaign groups or apps listed, verify the appropriate ASA organization is integrated and has completed syncing with the most recent data.

Campaign Types

  • Brand — Brand keywords which are tightly coupled to your brand. Unlike other categories, these keywords are not automatically generated for you and you must supply these keywords later during the Add Keywords step.
  • Category — Category keywords are more generic keywords targeted at the overall store category of the app.
  • Discovery — Discovery keywords are primarily negative keywords (set to broad search) which do not appear in your other campaigns.
  • Competitor — Competitor keywords are based on the keywords of competitor apps. In order to produce the most relevant and cost effective keywords, you will be asked to provide certain thresholds for variables like organic rank, popularity, and total apps. We suggest you experiment with the Keyword Analysis tool separately to determine competitor values that work well for you. While you can adjust competitor thresholds to whatever you like, a suggested example is:
    • Organic Rank > 1
    • Popularity > 5
    • Total Apps > 100
  • Custom — This category allows you to create multiple campaigns quickly using your own keywords. Each campaign will be named based on the slug provided. You will enter keywords for each campaign later during the Add Keywords step.

Segmentation and Keyword

Select desired segmentation options for targeting your campaigns such as age, gender, location, and more.

NOTE: Segmentation choices will be reflected as separate adgroups within your campaigns.

NOTE: For the location chosen, you must have set default budget values for the app as described above in . If you have not done this yet, select Save as Draft and return to the App Settings section. This is necessary so that budget value can be set specific to this location.

NOTE: Keywords only need to be added for Brand and Custom campaigns, for all other campaign types Keywords do not need to be entered manually and will be added through our Keyword Analysis technology automatically.

  1. Select the desired Age Range(s).
  2. Select the desired Location(s).
  3. Select the desired Gender(s).
  4. Select the desired Customer Type(s).
  5. Select the desired Device(s).
  6. Click Next.
  7. Click + Add keywords manually.
  8. Enter the desired Keyword(s).
  9. Click Add.
  10. Click Apply.
  11. Click Next.
  12. Review the Total Summary.
  13. Click Save.

Add A Manual Campaign

The manual campaign process allows more refined control over

Add Location

  1. Click Add Manual Campaign.
  2. Select the Add Location:
    • Search Results
      Campaigns have budgets and Ad Groups that focus on a common theme or Strategy for promoting your app.
    • Search Tab
      Promote your app at the top of the suggested apps list when users visit the Search Tab.
    • Today Tab
      Reach users when they first come to the App Store to discover apps. Your ad will appear prominently on the front page.
    • Product Pages
      Reach users when they are browsing apps. Your ad will appear at the top. You might also like to list to users who have scrolled to the bottom or relevant product pages.
  3. Click Continue.
Search Results
  1. Select Search Results.
  2. Click Continue.
  3. Select the Campaign Group.
  4. Select the App.
  5. Click Continue.
  6. Select one or more Countries or Regions.
  7. Enter a unique Campaign Name.
  8. Enter a Budget.
  9. Enter a Daily Cap. (Optional)
  10. Click Continue.
  11. Enter the Ad Group Name.
  12. Enter a Start Time.

    13. NOTE: An end time may be added to the campaign if you desire for the campaign to end on a specific day and time. This is optional, however if an end date is not set, the campaign will continue to run until manually stopped.

  13. Click +Ad Scheduling. (optional)
  14. Check End Time (optional)
  15. Select an End Date and End Time. (optional)
  16. Select the desired Devices.
  17. Enter a Default Max CPT Bid.
  18. Enter a CPT Goal. (optional)
  19. Click Continue.
  20. Check Apple Search Match. (optional)

    21. NOTE: Enabling Apple Search Match will enable Search Ads to match your ad to users who are searching for apps that are the same as yours.

  21. Click Continue.
  22. Add desired Ad Group Keywords:
    • Sheet Upload — supported formats (Excel, CSV)
    • Add Keywords Manually
      1. Click + Keyword Manually.
      2. Enter a desired Keyword.
      3. Click Add.
      4. When all desired keywords have been added, click Apply.
      5. Select the Match Type
        • Exact
        • Broad
      6. Enter a Bid Amount.
      7. Click Apply.
  23. Add desired Ad Group Negative Keywords:
    • Sheet Upload — supported formats (Excel, CSV)
    • Add Keywords Manually
      1. Click + Keyword Manually.
      2. Enter a desired Keyword.
      3. Click Add.
      4. When all desired keywords have been added, click Apply.
      5. Select the Match Type
        • Exact
        • Broad
      6. Enter a Bid Amount.
      7. Click Apply.
  24. Review the Targeting Keywords.
  25. Click Continue
  26. Refine the Audience: (optional)
    1. Select the Customer Type:
      • All users
      • New users
      • Users of my other apps
      • Existing users
    2. Select the Age Range.
    3. Select the Gender:
      • All
      • Male
      • Female
    4. Enter a Location (Search).

      5. NOTE: This option is only available if only one country or region has been selected.

  27. Click Continue.
  28. Select the desired page location:
    1. Default — Use your default App store product page.
    2. Custom — Send users to your default App Store Connect page.
  29. Click Create Campaign.
Search Tab
  1. Select Search Tab.
  2. Click Continue.
  3. Select a Campaign Group.
  4. Select an App.
  5. Click Next.
  6. Select a Country or Region.
  7. Enter a Unique Campaign Name.
  8. Enter a Budget.
  9. Enter a Daily Cap. (optional)
  10. Click Next.
  11. Enter an Ad Group Name.
  12. Enter a Start Date and Start Time.

    13. NOTE: An end time may be added to the campaign if you desire for the campaign to end on a specific day and time. This is optional, however if an end date is not set, the campaign will continue to run until manually stopped.

  13. Click +Ad Scheduling. (optional)
  14. Check End Time. (optional)
  15. Select an End Date and End Time. (optional)
  16. Select the desired Devices.
  17. Enter a Default Max CPT Bid.
  18. Click Next.
  19. Select the Customer Type:
    • All users
    • New users
    • Users of my other apps
    • Existing users
  20. Click Demographics. (optional)
  21. Select the desired Age Range. (optional)
  22. Select the desired Gender:
    • All
    • Male
    • Female
  23. Enter a Location (Search). (optional)

    24. NOTE: This option is only available if only one country or region has been selected.

  24. Click Create Campaign.
Today Tab
  1. Select Today Tab.
  2. Click Continue.
  3. Select the Campaign Group.
  4. Select an App.
  5. Click Continue.
  6. Select a Country or Region.
  7. Enter a Unique Campaign Name.
  8. Enter a Budget.
  9. Click Continue.
  10. Enter an Ad Group Name.
  11. Enter a Start Date and Start Time.

    12. NOTE: An end time may be added to the campaign if you desire for the campaign to end on a specific day and time. This is optional, however if an end date is not set, the campaign will continue to run until manually stopped.

  12. Click +Ad Scheduling. (optional)
  13. Check End Time. (optional)
  14. Select an End Date and End Time. (optional)
  15. Select the desired Devices.
  16. Enter a Default Max CPT Bid.
  17. Click Continue.
  18. Select the Customer Type:
    • All users
    • New users
    • Users of my other apps
    • Existing users
  19. Click Demographics. (optional)
  20. Select the desired Age Range. (optional)
  21. Select the desired Gender:
    • All
    • Male
    • Female
  22. Enter a Location (Search). (optional)

    23. NOTE: This option is only available if only one country or region has been selected.

  23. Click Continue.
  24. Select the desired page location:
    1. Default — Use your default App store product page.
    2. Custom — Send users to your default App Store Connect page.
  25. Click Create Campaign.
Product Page
  1. Select Product Page.
  2. Click Continue.
  3. Select a Campaign Group.
  4. Select an App.
  5. Click Continue.
  6. Select a Country or Region.
  7. Enter a Unique Campaign Name.
  8. Enter a Budget.
  9. Click Continue.
  10. Enter an Ad Group Name.
  11. Enter a Start Date and Start Time.

    12. NOTE: An end time may be added to the campaign if you desire for the campaign to end on a specific day and time. This is optional, however if an end date is not set, the campaign will continue to run until manually stopped.

  12. Click +Ad Scheduling. (optional)
  13. Check End Time. (optional)
  14. Select an End Date and End Time. (optional)
  15. Select the desired Devices.
  16. Enter a Default Max CPT Bid.
  17. Select the App Category:
    1. All categories
    2. Similar categories
    3. Other categories
  18. Click Continue.
  19. Select the Customer Type:
    • All users
    • New users
    • Users of my other apps
    • Existing users
  20. Click Demographics. (optional)
  21. Select the desired Age Range. (optional)
  22. Select the desired Gender:
    • All
    • Male
    • Female
  23. Enter a Location (Search). (optional)

    24. NOTE: This option is only available if only one country or region has been selected.

  24. Click Create Campaign.

Template Management

Edit a Template

Once a campaign has been created, the name of that template can be easily updated.
  1. Click on the Pencil Icon.
  2. Update the template Name.
  3. Click on the Checkmark Icon.

Deleting a Template

WARNING: Once a template is deleted, it can not be recovered. Ensure that you

  1. Click on the Trash Can Icon.
  2. A Warning message will pop-up for the confirmation of deleting the template. Click Ok.
   
Updated on August 16, 2023
Tagged:

Was this article helpful?

Yes No
Need Support?
Can't find the answer you're looking for?
Contact Support