Introduction
The Keyword Analysis page provides the ability to view the keywords for your app(s), the data around any potential keywords you may wish to use, the keywords that your competitors are using, and the ability to view the keywords used by the top apps in a category. This tool can be very useful for locating and optimizing the keywords that will produce the best results for your app(s).Adding Keywords
Keywords are used to move your app to the top of the results page within Apple Search Ads. Each Keyword has a bid amount and when a keyword is searched within Apple Search Ads, the keyword with the highest bid wins and the associated app is listed as the top app. Search Ads Maven provides several different ways to locate and add keywords to your apps.Quick Add Keywords
Using the Quick Add Keyword feature is the easiest way to add keywords associated to your app(s).
- Log in to Search Ads Maven.
- Click Keyword Analysis.
- Select the Desired App.
- Click Quick Add Keywords.
- Select the desired Organic Rank.
- Select the desired Popularity.
- Select the Total Apps that use the desired keyword.
- Click Add Keywords.

- Review the returned keywords.
- Remove any unwanted keywords by clicking on the associated trashcan icon.
- Select the desired Match Type for each keyword.
- Set the bid amount for each keyword.
- Click Run Ads.
- Select the desired Campaign.
- Select the desired Ad Group.
- Click Apply.
- Review the Keyword settings.
- Click Apply.
Competitor’s Keywords
One of the most powerful features of Search Ads Maven is the ability to view and bid on the keywords that your competitor’s are using.
- Log in to Search Ads Maven.
- Click Keyword Analysis > Suggested Competitors.
- Select the app that you wish to view direct competitors keywords for.

- Locate the desire competitor and click on the app badge.
- Review and Locate the desired Keyword(s).
- Click ⊕.
- Review the keywords settings.
- Click Run Ads.
- Select the desired Ad Group.
- Click Apply.
- Review the Keyword Settings.
- Click Apply.