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Using Keywords Quick Start Guide

Contents

Introduction

The Keyword Analysis page provides the ability to view the keywords for your app(s), the data around any potential keywords you may wish to use, the keywords that your competitors are using, and the ability to view the keywords used by the top apps in a category. This tool can be very useful for locating and optimizing the keywords that will produce the best results for your app(s).

Adding Keywords

Keywords are used to move your app to the top of the results page within Apple Search Ads. Each Keyword has a bid amount and when a keyword is searched within Apple Search Ads, the keyword with the highest bid wins and the associated app is listed as the top app. Search Ads Maven provides several different ways to locate and add keywords to your apps.

Quick Add Keywords

Using the Quick Add Keyword feature is the easiest way to add keywords associated to your app(s).

     

  1. Log in to Search Ads Maven.
  2. Click Keyword Analysis.

  1. Select the Desired App.
  2. Click Quick Add Keywords.
  3. Select the desired Organic Rank.

    4. NOTE: The lower the organic rank, the better the keyword is performing (i.e., 1 is the best performing and 100 would be the poorest performing).

  4. Select the desired Popularity.

    5. NOTE: The higher the popularity score, the more the keyword has been used in campaigns (i.e., 1 means the keyword has not been used much and 100 means the keyword has been used a lot).

  1. Select the Total Apps that use the desired keyword.
  2. Click Add Keywords.
Quick Add Criteria
  1. Review the returned keywords.
  2. Remove any unwanted keywords by clicking on the associated trashcan icon.
  3. Select the desired Match Type for each keyword.
  4. Set the bid amount for each keyword.
  5. Click Run Ads.
  6. Select the desired Campaign.
  7. Select the desired Ad Group.
  8. Click Apply.
  9. Review the Keyword settings.
  10. Click Apply.

Competitor’s Keywords

One of the most powerful features of Search Ads Maven is the ability to view and bid on the keywords that your competitor’s are using.

     

  1. Log in to Search Ads Maven.
  2. Click Keyword Analysis > Suggested Competitors.
  3. Select the app that you wish to view direct competitors keywords for.
Keyword Analysis
Once an app has been selected, the direct competitor apps will be listed along with the associated rating, version, price and genre data.

 

  1. Locate the desire competitor and click on the app badge.

    2. NOTE: Once a app has been selected, you will be navigated to the Search By App page which will display the keywords for that app.

  2. Review and Locate the desired Keyword(s).
  3. Click ⊕.

    4. NOTE: If multiple keywords need to be added, use the Quick Add Keywords tool.

  4. Review the keywords settings.
  5. Click Run Ads.
  6. Select the desired Ad Group.
  7. Click Apply.
  8. Review the Keyword Settings.
  9. Click Apply.
   
Updated on January 9, 2023
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