The Ads Manager page provides a central location for your data enabling you to organize and visualize that data in a way that is clearest to you. The Ads Manager page is divided into three main sections, the first is a graphic chart displaying the selected datasets, the second is a Total Summary section providing key metrics for the selected timeframe, and the third is a spreadsheet style layout with rows and columns of your selected datasets.
There are some general tools for this page that you should be aware of that can be used no matter what dataset you are wishing to examine.
Filter: The filter tool provides an additional way for you to view the data that you are most interested in. Dropdown menus will be provided with the associated options for each filter.
Total Summary: Provides totals for Spend, Taps, Impressions, Tap-Through-Rate (TTR), New Downloads, Re-Downloads and Installs.
Spreadsheet Layout: Displays the selected datasets in a row and column format.
The Ads Manager page provides access to data on a variety of levels. The following data levels are available through the top menu:
Accounts: The data available on this level provides insights into the all of the apps and campaigns within the selected account.
Apps: The data available on this level provides insights into the data for each app within the selected account.
Campaigns: The data available on this level provides insights into the campaigns being run within the account.
Ad Groups: The data available on this level provides insights into the ad groups being used within the account.
Keywords: The data available on this level provides data around the keywords being used in campaigns within the account.
Creative Sets: The data available on this level provides data around the creatives being used within campaigns.
Search Terms: Displays the data around the search terms that are associated with your apps.
Negative Keywords: Displays a list of keywords that you want to prevent your add from appearing in when those words are searched for which assists in controlling costs and improving campaign efficiency.