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Ads Manager Detail

Contents

Introduction

The Ads Manager page provides a central location for your data, enabling you to organize and visualize that data in a way that is clearest to you. The Ads Manager page is divided into three main sections, the first is a graphic chart displaying the selected datasets, the second is a Total Summary section providing key metrics for the selected category and timeframe, and the third is a spreadsheet style layout with rows and columns of your selected datasets.

This page provides detail instructions on the use of the tools present on this page.

Input Settings

The header of each page within Search Ads Maven provides the ability to change user settings, language settings, app selection, data period selection as well as shortcuts for syncing data and creating a campaign.

 

User Settings
Once a user has signed into Search Ads Maven, they can navigate to the different organizations that they are associated with as well as change/update user settings. Once signed in, click on the down arrow caret > Settings. The following profile information may be updated:

  • First Name
  • Last Name
  • Phone Number
  • Job Title

One the profile settings have been updated, click Update Profile to save the changes.
Setup Password

The Setup Password feature provides the opportunity to change the current user’s password.

  1. Click Setup Password.
  2. Enter a New Password.
  3. Confirm the Password.
  4. Click Submit.
Language Settings

The following languages are available for display within the UI:

  • English (EN)
  • German (DE)
  • Spanish (ES)
  • Korean (KO)
  • Chinese (ZH)
  • Japanese (JA)
  • French (FR)
Date Selection
The date tool within the Ads Manager page provides the ability to select from a preset date range or set a custom date range. The following options are available:

  • Today
  • Yesterday
  • Week to Date
  • Last Week
  • Last 7 Days
  • Month to Date
  • Last Month
  • Last 30 Days
Create Campaign Sync Latest Data
Filter
The filter tool provides the ability to refine the data that is being displayed. Depending on the Ads Manager page selected, the below options will vary:
  • Search
  • Select Account
  • Select App
  • Select Goal
  • Select Campaign Type
  • Select Campaign
  • Select Ad Group
  • Select Ad
Selected filters will be listed at the top of the screen. Filters may be removed by clicking on Reset within the filer menu or X clear at the top of the screen.

Data Sync
By default when you log in to your Search Ads Maven account, your data will by synced. If you need to sync your data at any time, you can click on the Data Sync button. A spinning wheel and percentage complete will be displayed providing updates on the sync process. After the sync has been competed, a Last sync date and time will be displayed.

NOTE: The time shown for data sync is local time of the client (browser time). Reporting time is UTC in Search Ads Maven for all requests except for scheduled reports. For reporting, date range is received at backend as a UTC date and is converted to a timestamp subsequently. Search Ads Maven does not take user’s ASA timezone into account currently.

Create Campaign Sync Latest Data

Line Chart

The line chart can display data on a daily, weekly or monthly basis; a drop-down menu is provided to select from those options.

The line chart is composed of the selected datasets. Each dataset is given a unique color which corresponds to the color assigned on the line chart. A drop-down menu is provided for selecting the desired metrics for display. Mousing over any of the data-points will display the corresponding date and value.

The line chart can be expanded in for a larger view of the graph.

The following options are available for selection:

Accounts
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT
Apps
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT
Campaigns
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT
  • Goal Revenue
  • Goal Event Count
  • Goal ROAS
  • Cost Per Goal
  • Revenue Per Goal
  • Goal ARPU
  • Goal AMPU
Ad Groups
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT
  • Goal Revenue
  • Goal Event Count
  • Goal ROAS
  • Cost Per Goal
  • Revenue Per Goal
  • Goal ARPU
  • Goal AMPU
Keywords
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
Ads
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT
  • Goal Revenue
  • Goal Event Count
  • Goal ROAS
  • Cost Per Goal
  • Revenue Per Goal
  • Goal ARPU
  • Goal AMPU
Search Terms
  • Installs
  • New Downloads
  • Re-Downloads
  • Impressions
  • Taps
  • Spend
  • TTR
  • Conversion Rate
  • Average CPA
  • Average CPT

Keyword Line Graph

Total Summary

The Total Summary section displays totals for the following metrics for the selected timeframe:

Accounts
  • Impressions
  • Taps
  • Installs
  • TTR
  • New Downloads
  • Re-Downloads
Apps
  • Impressions
  • Taps
  • Installs
  • TTR
  • New Downloads
  • Re-Downloads
Campaigns
  • Impressions
  • Taps
  • Installs
  • TTR
  • Goal Event Count
  • Goal Revenue
Ad Groups
  • Impressions
  • Taps
  • Installs
  • TTR
  • Goal Event Count
  • Goal Revenue
Keywords
  • Impressions
  • Taps
  • Installs
  • TTR
  • Goal Event Count
  • Goal Revenue
Ad
  • Impressions
  • Taps
  • Installs
  • TTR
  • Goal Event Count
  • Goal Revenue
Search Terms

NOTE: For auto search terms the keyword section will show as null. For targeted search terms the search term text will show null.

  • Impressions
  • Taps
  • Installs
  • TTR
  • New Downloads
  • Re-Downloads
Campaign Total Summary

Worksheet

The Worksheet display is a customizable layout which shows the selected metrics. Metrics can be easily added through the use of the drop-down menu, and removed by clicking on the “X” next to the desired metric. The display can be organized by any of the columns, the number of rows displayed and the data can also be downloaded.

Depending on the Ads Manager category and metrics selected, certain features will be available. For example, campaigns can be enabled or disabled by selecting Campaign Status or edited by clicking on the pencil icon. Other categories such as Ad Groups has a metric which allows you to delete the group.

The Worksheet also provides the ability to filer the displayed results by the enabled metrics. Clicking on the filter button at the top right of the Worksheet will load search boxes at the top of each metric column. Entering a term into the desired search box will filter the data and display only the data associated with the search term.

The following metrics are available for display:

Accounts
  • Account
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • Installs
  • TTR (%)
  • Conversion Rate (%)
  • New Downloads
  • LAT Off Installs
  • LAT On Installs
Apps
  • Application
  • Installs
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • TTR (%)
  • Conversion Rate (%)
  • LAT Off Installs
  • LAT On Installs
  • New Downloads
  • Re-Downloads
  • Account
  • App ID
Campaigns
  • Campaign
  • Campaign Status
  • Installs
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • Delete
  • Display Status
  • New Downloads
  • Re-Downloads
  • TTR (%)
  • Conversion Rate (%)
  • LAT Off Installs
  • LAT On Installs
  • Total Budget ($)
  • Daily Cap ($)
  • Storefronts
  • Account
  • App Name
  • App ID
  • Campaign ID
  • Goal Event Count
  • Goal Revenue ($)
  • Revenue Per Goal
  • Cost Per Goal ($)
  • Goal ROAS ($)
  • Goal ARPU ($)
  • Goal AMPU ($)
Ad Groups
  • Ad Group
  • Ad Group Status
  • Installs
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • New Downloads
  • Re-Downloads
  • Delete
  • TTR (%)
  • Conversion Rate (%)
  • LAT Off Installs
  • LAT On Installs
  • Storefronts
  • Campaign Status
  • Display Status
  • Account
  • App ID
  • Campaign ID
  • Ad Group ID
  • Goal Event Count
  • Goal Revenue ($)
  • Revenue Per Goal ($)
  • Cost Per Goal ($)
  • Goal ROAS ($)
  • Goal ARPU ($)
  • Goal AMPU ($)
Keywords
  • Keyword
  • Keyword Status
  • Bid Amount ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • Installs
  • New Downloads
  • Re-Downloads
  • Delete
  • TTR (%)
  • Conversion Rate (%)
  • Spend ($)
  • ASA Suggested Min Bid
  • ASA Suggested Max Bid
  • LAT Off Installs
  • LAT On Installs
  • Storefronts
  • Campaign Status
  • Ad Group Status
  • Keyword ID
  • App ID
  • Campaign ID
  • Ad Group ID
  • Goal Event Count
  • Goal Revenue ($)
  • Revenue Per Goal ($)
  • Cost Per Goal ($)
  • Goal ROAS ($)
  • Goal ARPU ($)
  • Goal AMPU ($)
Ad
  • Ad
  • Creative Type
  • Status
  • Installs
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • New Downloads
  • Re-Downloads
  • TTR (%)
  • Conversion Rate (%)
  • Storefronts
  • Campaign Status
  • Ad Group Status
  • Account
  • App ID
  • Campaign ID
  • Ad Group ID
  • Goal Event Count
  • Goal Revenue ($)
  • Revenue Per Goal ($)
  • Cost Per Goal ($)
  • Goal ROAS ($)
  • Goal ARPU ($)
  • Goal AMPU ($)
Search Terms
  • Keyword
  • Installs
  • Spend ($)
  • Average CPA ($)
  • Average CPT ($)
  • Impressions
  • Taps
  • TTR (%)
  • Conversion Rate (%)
  • New Downloads
  • Re-Downloads
  • Search Term Text
  • Ad Group Status
  • Ad Group ID
Negative Search Terms
  • Keyword
  • Match Type
  • Status
  • Ad Group ID
  • Campaign ID
  • Deleted
  • Keyword ID
  • Modification Time
  • Action
Campaign Worksheet Display
If any of the metrics within the Worksheet have been added or removed and you wish to return to the standard view, Select Datasets > Default will return the view to the original configuration.    
Updated on July 25, 2024
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