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Event Backfill Details and Requirements

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The table below outlines the required fields for an event backfill report. For automation, we require anywhere between 14-30 days of data depending on event volume.

NOTE: The field naming conventions below may vary from the MMP field names.

Required Fields

Fields Descriptions Required
appStoreID The Apple App Store ID for the app. Example: “154456120” Yes
countryCode The two-letter abbreviation for the designated country. Example: “US” Yes
campaignId The attributed campaign ID. Example: “403567789” Yes
adgroupId The attributed adgroup ID. Example: “252345664” Yes
keyword The attributed keyword ID. Example: “104354678” or “” if none Yes
cpp The ID of the attributed Yes
installTimestamp The Epoch time for the install in seconds (not ms). Example: “1643122206” *No
eventTimestamp The Epoch time for the event in seconds (not ms). Example: “1643122206” Yes
eventName The name of the attributed event or activity. Example: “Purchase” or “Level Complete” Yes
origRevenue The amount of attributed revenue associated with this event or activity. Example: “1.99” or “” if none. Yes
currency The three character abbreviation associated with the attributed revenue for the designated currency. Example: “usd” or “” if none Yes
*Recommended: installTimestamp is needed to optimize events based on the number of days since install **row level/device level detail required Please email the detail report to support@searchadsmaven.com when ready.
Updated on April 28, 2025

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