Keyword Analysis Detail

Introduction

The Keyword Analysis page provides the ability to view the keywords for your app(s), the data around any potential keywords you may wish to use, the keywords that your competitors are using, and the ability to view the keywords used by the top apps in a category. This tool can be very useful for locating and optimizing the keywords that will produce the best results for your app(s).

This page provides detail instructions on the use of the tools present on this page.

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Input Settings

The header of each page within Search Ads Maven provides the ability to change user settings, language settings, app selection, data period selection as well as shortcuts for syncing data and creating a campaign.

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Keyword Analysis User Interface

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Search by App

The Search by App section of this page provides the ability to locate and utilize keywords that can be associated with the selected app.

1. Using the drop-down menu, select the desired App.

A list of Keywords is displayed and can be organized by Name, Organic Rank, Popularity or Total Apps.

• Keywords — The keyword that may be associated with the app.
• Organic Rank — The search results of a search engine that cannot be influenced by paid advertising.
• Popularity — The keyword popularity score of the keyword. A higher search score means a higher search volume on the keyword.
• Total Apps — The total number of apps using the keyword.

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Search by Keyword

The Search by Keyword section of this page provides the ability to search by a specific keyword which will load the associated apps that use that keyword.

1. Enter the desired Keyword.
2. Press Enter.

Data associated with the desired Keyword will be loaded showing:

• Popularity — The keyword popularity score. A higher search score means a higher search volume.
• Number of Apps — The total number of apps using the keyword.
• Chance — A percentage score based on the estimated chance of your app being in the top ten for the keyword within your app’s category.
• Apps Running Ads — The total number of apps paying for the keyword.

The list of apps can be organized by Name, Organic Rank or Category Name. Once an app has been located, you can click on that app and Search Ads Maven will navigate you back to the Search by App page with the selected app’s keywords listed. From the listed keywords, you can select any of the keywords to add to your app’s account.

For more information about adding keywords, refer to the Search by App section above.

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Search by Competitors

The Search by Competitors section of this page provides the ability to display the top competitors for your selected app. The competitors can be organized by Name, Rating, Version, Price or Genres.

• App — The competitor application name.
• Rating — The rating of the app.
• Version — The version of the app.
• Price — The price of the app.
• Genres — The genre of the app.

Clicking on the name of the competitor’s app will navigate you to the Search by Apps page, and display the list of keywords use by that app. Clicking on one of those keyword will allow you to add that keyword to app. For more information about adding keywords, refer to the Search by App section above.

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Category Top Apps

The Category Top Apps section provides the ability to locate and arrange the top apps by the selected category.

1. Select the desired Category:
Categories
• Business
• Weather
• Utilities
• Travel
• Sports
• Social Networking
• Reference
• Productivity
• Photo & Video
• News
• Navigation
• Music
• Lifestyle
• Health & Fitness
• Games
• Finance
• Entertainment
• Education
• Books
• Medical
• Newsstand
• Catalogs
• Food & Drink
• Shopping
• Game Action
• Game Adventure
• Game Casual
• Game Board
• Game Card
• Game Casino
• Game Dice
• Game Education
• Game Family
• Game Kids
• Game Music
• Game Puzzle
• Game Racing
• Game Role Playing
• Game Simulation
• Game Sports
• Game Strategy
• Game Trivia
• Game Word
2. Select the desired Type:
• Free
• Paid

Apps can be organized by Name, Rating, Price or Genres. Clicking on the desired app will navigate you to the Search by App page where the associated keywords will be displayed. For more information about adding keywords, refer to the Search by App section above.

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AI Suggestions

Search Ads Maven provides the ability to use Artificial Intelligence to locate and keywords that you may not have considered but through the use of AI, useful keywords can be identified. Search Ads Maven AI examines the selected app and what is known of that app within the industry and using that knowledge provide high quality suggestions.

NOTE: It is important to understand that the keyword suggestions made by the AI are dynamic and changing/updating any of the settings may result in different keyword suggestions.

1. Select the desired App.
2. Select the desired AI Suggestions By:
   Keyword(s)

   1. Enter a Keywords (comma delimited).
   2. Select the Correlation (High to Low).

   NOTE: Correlation is a sliding scale. The higher the correlation, the more closely the AI will adhere to the entered keyword.

   3. Click Suggest Keywords.
   4. Add desired keywords.

   NOTE: For more information about adding keywords, refer to the sections above.

   
   App Features

   1. Select the Correlation (High to Low).

   NOTE: Correlation is a sliding scale. The higher the correlation, the more closely the AI will adhere to the entered keyword.

   2. Click Suggest Keywords.
   3. Add desired keywords.

   NOTE: For more information about adding keywords, refer to the sections above.

   
   Language and Country

   1. Select a Country.
   2. Select a Language.
   3. Select the Correlation (High to Low).

   NOTE: Correlation is a sliding scale. The higher the correlation, the more closely the AI will adhere to the entered keyword.

   4. Click Suggest Keywords.
   5. Add desired keywords.

   NOTE: For more information about adding keywords, refer to the sections above.